Location: Vancouver, British Columbia (Remote and Travel Opportunities)

About the Role

We’re seeking an experienced and hands-on Senior Product Marketing Specialist to lead market expansion efforts across the United States and Canada. This pivotal role connects product, marketing, and sales, requiring a unique blend of technical fluency, strategic thinking, and direct execution within the smart grid, cleantech, and utility markets.

If you have deep experience in translating complex technologies into compelling customer benefits, and have a proven track record working with engineering teams, this is an exciting opportunity to play a critical role in shaping the future of energy infrastructure.

Key Responsibilities

Lead market development for the North American utility sector, identifying high-value segments, customer needs, and partnership opportunities.
Analyze advanced smart grid and broadband-over-power-line (BPL) technologies to develop tailored, bundled solutions addressing US and Canadian market demands.
Engage directly with engineering and product teams, gaining deep working knowledge of technologies and providing customer and market insights.
Serve as a strategic bridge between product, marketing, and sales teams to align product roadmaps, messaging, and go-to-market strategies.
Develop and execute comprehensive go-to-market plans for North America, including positioning, messaging, and marketing collateral.
Travel up to 40% across the US, Canada, and select international markets to build customer relationships, support sales efforts, and participate in industry events.
Build and maintain a strong network of ecosystem partners, vendors, and integrators to enable seamless solution delivery.
Gather market intelligence and customer feedback to shape future product strategy and support sales enablement efforts.

Qualifications

7+ years of experience in product marketing, solution marketing, sales engineering, or strategic business development — ideally within the utility, smart grid, energy, or cleantech sectors.
Ability to quickly understand and communicate complex hardware and software concepts in a customer-friendly manner.
Strong knowledge of US and Canadian utility market landscapes, including regulatory, operational, and procurement dynamics.
Skilled at building technical fluency within dynamic environments, working closely with engineering and product teams.
Experience crafting go-to-market strategies for highly technical products and translating those into compelling customer benefits.
Strong communication, storytelling, and executive presentation abilities.
Willingness and ability to travel up to 40% across North America and internationally.
Strong strategic mindset combined with hands-on execution capabilities.

Compensation

Annual base salary of up to $150,000 CAD, plus performance-based incentives and commissions. Final compensation will be commensurate with experience, education, and performance.

Senior Product Marketing Specialist – Smart Grid Solutions