Location: Hybrid – Western Canada
Salary Range: $80,000 – $105,000 base + performance-based sales bonus

Are you a strategic relationship-builder with a passion for driving growth? Our client is seeking a Senior Account Manager to lead and expand B2B reseller partnerships across Western Canada. In this pivotal role, you’ll leverage your strategic planning, communication, and relationship management skills to increase sales, boost market share, and drive brand visibility through the reseller channel.

You’ll bring a deep understanding of the competitive landscape, strong business acumen, and a track record of success in channel account management. Your ability to influence end-user sales, build lasting partnerships, and thrive in a dynamic, fast-paced environment will be key to your success.

About the Client

With a strong heritage dating back to 1960 and headquarters in Montreal, our client has built a culture founded on Accountability, Authenticity, Excellence, and Boldness. They foster a collaborative, growth-oriented environment and are committed to sustainability, innovation, and delivering exceptional customer experiences. Their “Challenging Spirit” drives continuous improvement and long-term stability for employees and customers alike.

Key Responsibilities

Reseller Relationship Management

Identify, recruit, and onboard new reseller partners through targeted lead generation.
Cultivate and maintain strong relationships with vendor managers, buyers, and business owners.
Influence end-user sales strategies to support short- and long-term growth targets.

Strategic Account Planning

Develop, execute, and monitor annual business plans for key accounts.
Conduct regular business reviews and provide actionable insights to drive sales performance.
Align initiatives with corporate goals to maximize market share and brand presence.

Cross-Functional Communication & Collaboration

Coordinate with internal teams across departments to ensure seamless execution.
Communicate effectively with diverse stakeholders, adapting messaging for maximum impact.
Navigate complex customer situations with professionalism, foresight, and tact.

Market Development & Product Enablement

Manage and track Market Development Funds (MDF) to maximize ROI.
Present product benefits, features, and technical specifications to key audiences.
Collaborate with marketing and product teams to develop compelling business proposals.

Your Profile

University degree in business, marketing, or a related field.
5+ years of proven success in IT channel account management or B2B sales, with a strong record of meeting or exceeding quotas.
In-depth understanding of the IT/Print reseller ecosystem.
Exceptional communication, negotiation, and presentation skills.
Strategic thinker with strong analytical and market awareness.
Advanced proficiency in Microsoft Excel and PowerPoint.
Ability to travel up to 25% to support partner relationships.
Fluent in English (written and verbal).

What’s in It for You?

Paid Time Off
Retirement Savings Plan
Hybrid Work Environment
Comprehensive Health & Dental Benefits
Wellness Subsidy
Recognition Program
Learning & Development

Join a company that values growth, innovation, and your unique contribution.
If you’re ready to take your career to the next level and make a measurable impact in the reseller channel, we’d love to hear from you.

Senior Account Manager – B2B Reseller Accounts (Western Canada)